As far as i can see it is in the words actually. Personally data is basically any bit of information about you that helps me identify you. It helps me build up a picture of what you’re like. It helps me build up a picture of how much you earn. It helps me build a picture of where you are in the world, the kind of work you do .
Every day we awake to another ransomware, malware or virus attack. I am sure you are tired of hearing about it. I can bet that you have even become numb to news about such attacks. Even worse I bet you feel there is nothing you can do about it.
If you run a business you cannot afford to be complacent. It’s not about you. It’s about your customers, your brand, your value and your exposure. So tune back in. There are ways to reduce the risk to attacks and exposure.