As far as i can see it is in the words actually. Personally data is basically any bit of information about you that helps me identify you. It helps me build up a picture of what you’re like. It helps me build up a picture of how much you earn. It helps me build a picture of where you are in the world, the kind of work you do .
One of the things thats been floating around throughout the last couple of years, especially with the onslaught of all the different mobile apps, online softwares, online apps, online websites, e-commerce sites, you name it, blogs, instagram. Is that we everyday are being asked to submit our personal information, on all these differnt platforms, in so many different ways.